forbes 10

Why the potential to slash heating bills by 90% matters

The following is a reworded blog post based on a Forbes article titled 'Purse Or Planet? Strategies For Selling Greentech Products' by Trevor Clawson which featured excerpts on Enjay Systems

In principle, everyone - or almost everyone - wants a cleaner, greener world and no one at all wants killer heatwaves, droughts and deadly flooding. Good news for Greentech practitioners such as us, you might think. In practice, however, businesses and consumers are in favor of solutions that will clean up the air and global warming as long as they don’t have to pay more or change their way of life.

Enjay Systems, focused on energy efficiency, sells heat exchanger units, called Lepido, that allow businesses to recycle warm air. The units are designed to be operated in environments - such as restaurants and factories - where there are a lot of pollutants in the air that would clog up similar systems. With Lepido, customers use less energy and emit less CO2.

However, Jesper Wiren, the co-founder and CEO of Enjay Systems, says that reducing the amount of greenhouse gas going into the atmosphere is not the main selling point.

“In the early days we were naive,” says Wiren. “We talked about climate and money saving, but we emphasized climate. We learned that companies had no incentive to do something about climate. But they did have an incentive to cut their heating bills.” So today Enjay focuses on the ROI it generates for the customer, couched in terms of the number of kilowatt hours that customers can save or, more simply, the potential to slash heating bills by up to 90 percent.

To read the original Forbes article by Trevor Clawson, click here


Lepido is currently being used by commercial kitchens and production facilities around Europe to recapture excess heat in polluted exhaust air. At Europes biggest pancake factory located in the south of Sweden and operated by Lantmännen Cerealia AB, the system will recover 1,500,000 kWh per year. Read about the project here:

If you'd like to know how much energy you can recover and your resultant heating bills, fill out the form below and we will get in touch!